Ultimate Webinar Marketing Guide


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Why You Should Use Webinars

Copyright Unbounce.

Webinar Marketing : The Ultimate Webinar Marketing Guide

It's not easy, marketing to marketers, and she likes it that way. As the Director of Marketing at Unbounce, Georgiana is serious about awesome marketing.

More About This Show

Former consultant, agency hired-gun, brand manager and tech community organizer, Georgiana's been cracking integrated web marketing across serach, ecommerce, copy, email, social, product, analytics and usability for over 10 years. Most days you can find her proving it's possible to be a doer AND a perfectionist. About the Author.

Getting Started With Webinars

Earn their trust and they will look forward to receiving more great content from your brand. People all over the world can sign up to your webinar. You can tailor content to specific market segments without worrying about geographical boundaries.

A properly promoted webinar might help you reach new markets and grow your business. Make your events entertaining and informative. Email and webinar are just meant to be together. People sign up for webinars using their email address and from this moment it becomes your strongest marketing asset allowing you to move subscribers down the sales funnel.

Such a great result would not be possible unless you run email drip campaigns and incorporate effective social media promotion.

A compelling landing page is the pillar of any webinar promotion strategy. Landing pages are carefully designed to reach a single goal. And nothing does the job better than a clutter-free website with a bold call to action. As you well know, setting up a time and date is not enough to make your webinar a success. You need to get a few things done before, during, and after the event in order to make the most of it. Think of business objectives and the needs of your audience.

You are going to invest time and resources in your webinar so you want it to serve a purpose. Is it going to be a single presenter event, interview, or a moderated panel discussion? Choose the best format to achieve your goals. Focus on your target audience — what do you want them to have understood?

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The Ultimate Webinar Marketing Guide - with Lewis Howes - Mixergy

What call to action do you want them to follow? Start with designing the overall flow of your presentation. First choose the main points then slowly go to into more details. If possible, include interactive elements in your presentation. Create a dedicated landing page briefly describing the webinar and clearly explaining the benefits of participation. Include several reminder emails in the cycle in order to help the registered participants remember the big day.


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Create related content and make proper use of social media marketing to promote the webinar at least 2 weeks before. One webinar. Lewis is an excellent example of the inspiration and innovation we strive to support at Citrix.

Grow Your Business with Webinar Marketing

Our goal is to provide powerful, simple-to-use solutions that enable people to share their ideas with anyone, from anywhere. So when Lewis came to us with the idea to write a book on webinars, we were thrilled. Lewis did it by using the convenient format of webinars to connect with his customers wherever they are, to have conversations about what matters to them most and to provide actionable information they can immediately put to use.


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And now, this book gives you the opportunity to do the same.

Ultimate Webinar Marketing Guide Ultimate Webinar Marketing Guide
Ultimate Webinar Marketing Guide Ultimate Webinar Marketing Guide
Ultimate Webinar Marketing Guide Ultimate Webinar Marketing Guide
Ultimate Webinar Marketing Guide Ultimate Webinar Marketing Guide
Ultimate Webinar Marketing Guide Ultimate Webinar Marketing Guide
Ultimate Webinar Marketing Guide Ultimate Webinar Marketing Guide
Ultimate Webinar Marketing Guide Ultimate Webinar Marketing Guide
Ultimate Webinar Marketing Guide Ultimate Webinar Marketing Guide
Ultimate Webinar Marketing Guide

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